Melon's 'Fandom-Based Strategy' Works... Kakao Smiles at A2O's Popularity?
New girl group A2O LITE, produced by Lee Soo-man, is gaining explosive popularity.
Melon is increasing user time through fandom-based strategies like the Global-K Chart and Stage 99.
The emergence of A2O LITE is expected to intensify competition among 5th generation idols.
Original sources
Fan(Q) summary based on the linked public sources.