BTS V Records Highest Media Impact Value with Champion Collaboration
BTS V recorded $6.3 million in Media Impact Value (MIV) within 48 hours of the Champion collaboration announcement.
Champion's brand performance increased 37-fold, and products worn by V sold out globally.
The partnership aims to strengthen Champion's global positioning through V's unique style and global influence.
Original sources
Fan(Q) summary based on the linked public sources.