[Exclusive] Claiming 'Didn't Know K-pop' After Using BLACKPINK and Sistar Names - Sports Kyunghyang
US cosmetics company SM Beauty is in a trademark dispute with YG Entertainment over the 'BLACKPINK' name.
The company's CEO claimed ignorance of K-pop groups, but a 2019 YG warning letter already mentioned Sistar.
YG argues the use of names like BLACKPINK and TOUCHDOWN is an attempt to ride on K-pop fame.
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